Our Story
Connecting Wine Lovers with the World's Finest Vineyards
The Beginning
Born from a Passion for Wine & Travel
Dryynk was founded with a simple belief: the most meaningful wine experiences happen not in shops or restaurants, but at the source - in the vineyards, cellars, and family estates where wine comes to life.
After years of travelling wine regions and witnessing the gap between exceptional wineries and the travellers eager to discover them, we set out to build a platform that does justice to both. A curated marketplace where quality is never compromised, and every experience tells an authentic story.
Today, Dryynk connects wine enthusiasts and trade professionals with partner wineries, and the list is growing.
Our Mission
Connecting the world's finest wine destinations to a new generation of Middle Eastern and international luxury travelers.
Meet The Founder
The vision behind Dryynk
John Emerezian
Founder & CEO, Dryynk
A lifelong wine enthusiast and hospitality entrepreneur, John Emerezian founded Dryynk to bridge two worlds: the centuries-old craft of winemaking in Israel and the Mediterranean, and a new generation of luxury travelers seeking authentic, story-rich experiences.
With over a decade in luxury travel and direct relationships with the region's most celebrated winemakers, the vision is simple - every journey should taste like the place it came from.
What We Stand For
Our values guide every partnership, every recommendation, and every experience we curate.
Authenticity First
Every winery is personally vetted. We partner only with passionate producers who share our commitment to genuine hospitality.
Expert Curation
Our team of certified sommeliers and wine educators handpick every experience, ensuring the highest quality and uniqueness.
Global Reach, Local Soul
From Tuscan hillsides to Mendoza's high-altitude vineyards, we bridge cultures while honouring each region's distinct terroir.
Education-Focused
We believe wine is a gateway to culture. Our experiences are designed to deepen understanding, not just entertain.
Our Edge
Why Dryynk Is Different
We're not another booking platform. We're wine industry professionals building the marketplace we always wished existed.
- Trade-focused trips for importers, distributors, and retail buyers
- Middle East & GCC market access with an Arabic, English, and Hebrew platform.
- Education-focused experiences curated by certified sommeliers
- Premium positioning - curated quality over mass tourism
- Direct winery partnerships with no middlemen
- Dedicated support from wine industry professionals
The Winery Collective
Unlocking authentic wine tasting experiences and private allocations
10K+
Travellers Served
Expert Curated
By certified sommeliers
Ready to Explore?
Discover curated wine experiences crafted by industry experts, or join as a winery partner.